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Lead Generation

Top 5 techniques to generate qualified leads

By July 18, 2019November 30th, 2021No Comments
Top 5 techniques to generate qualified leads

Generating qualified leads is the number one objective for sales and marketing teams. Lead generation aims at detecting potential customers and getting in touch with them in order to convert them into buyers. Several techniques exist to achieve this. We explain everything about how to generate qualified leads. Here are the top 5 techniques to generate qualified leads.

Association between outbound marketing and inbound marketing

An inbound marketing approach should never exclude another marketing strategy. On the contrary, it should complement it. In fact, too many marketers tend to oppose outbound and inbound marketing head on. This is a mistake, because they are in fact two effective strategies to get in touch with your suspects, i.e. your prospects.

How to develop an outbound marketing strategy?

Outbound marketing represents a context in which the company engages a relationship with the potential customer. This can take the form of a TV commercial, an Internet ad, an advertisement in the press or even telephone prospecting.

In all cases, the objective is to make the brand known and to convert the target into a buyer as quickly as possible.

How to develop an Inbound Marketing strategy?

Conversely, in an inbound marketing process, it is the potential customer who comes to the company. To do this, the company can propose forms to collect data, create call to actions on web pages or propose personalized ads. The provision of quality information is also an important condition in inbound marketing.

Finally, you should remember that the combination of these two marketing strategies always maximizes the generation of qualified leads.

Generate more traffic

The question of traffic strongly conditions your strategy to acquire new customers. It is obvious that a site with few visitors will generate a low number of leads.

Increasing the traffic of a page or an entire site requires first of all to work properly on your SEO and also to have a good performing site.

The improvement of your SEO will allow your pages to be better positioned on the web. The direct consequence is to gain in visibility, to have more traffic and therefore to be able to properly exploit your tools for generating qualified leads.

Retain leads and conduct a relational strategy

Retaining leads with a lead nurturing strategy takes time. This technique consists in building a personalized relationship between the prospect and the brand. The company has to communicate in an almost intimate way with the potential customer. It goes without saying that the company must get to know the prospect beforehand in order to build a relationship of trust.

In concrete terms, the more precise your buyer persona typology or marketing persona is, the more effective your lead nurturing is.

Newsletter creation

The newsletter is both a technique and a tool to generate qualified leads. Your message can be purely informative or offer promotional offers for your products.

In the end, the objective of a newsletter or email marketing campaign is always to make the prospect want to contact your brand.

Solution

External Communication

Enhance your image by having consistent and professional signatures and capitalize on your collaborators’ emails to relay your content.

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Solution

External Communication

Enhance your image by having consistent and professional signatures and capitalize on your collaborators’ emails to relay your content.

Request a demo