5 trends for your internal communication strategy in 2019

Discover the 5 trends for your internal communication strategy

Companies often only have eyes for their customers, aka their source of income, we agree. But for all that, it appears that it is now impossible in 2019 not to set up a good internal communication strategy, that is to say with its employees. Whether you are a beginner or an expert in the field, here are the 5 key principles to remember for a good internal communication strategy.

Involve top management to establish a dialogue

Internal communication is done by everyone, not just management. However, top management has a key role to play: to make this communication simple, authentic and credible. Indeed, internal communication must always be based on transparency. A company’s teams must also trust their management.

For this, it is essential to create the link, the exchange between these two spheres that intersect little, especially in large international groups. For that, privilege the human obviously by creating moments of meeting and dialogue between management and collaborators.

Make your teams adhere to your communication

A good internal communication strategy aims to make all teams adhere to the mission and values ​​of the company. For this, the relationship of trust and proximity must be very strong between employees and management in order to join all teams.

Once convinced, the teams will be able to drive themselves and take an active part in internal communication. This brings us to our next point!

Engage your collaborators in content creation

Indeed, an internal communication strategy must be based on authenticity and credibility, we repeat. This can only happen through the voice of your employees.

Once your teams are sufficiently involved in the life of the company to express themselves, you have won everything.

Some of your employees will then become ambassadors of the company, on certain themes and they will naturally take part in the dialogue with their colleagues.

Always stay inspired in your internal strategy

An internal communication strategy must not run out of steam over time: it must constantly be fed with new information. It is therefore a significant work for the communication services: that of maintaining a regular flow of news.

For this, do not hesitate to aim wide and use content curation tools to find inspiration.

The importance of instant communication

The life of the company is not necessarily always positive: crises can take place. It is especially in these moments that it is essential to have good internal communication already in place.

The communication or management teams must therefore keep employees informed of these crises first of all, but also reassure them by giving them elements of response to the consequences and repercussions of such a crisis.

Honest and concrete management information can have a huge impact on team morale, especially if the company operates in a climate of trust and transparency.