Top 5 survey templates to work on customer relations

In a quality approach, the customer relationship is an axis to improve permanently in order to answer in a relevant way to your customers’ expectations. To achieve this, it is essential to evaluate your customer relations through the implementation of survey campaigns. Here are the top 5 survey models to work on customer relations.

The survey with the Net Promoter Score

Customer relationship is also evaluated on the degree of loyalty of your customers. Thus, by sending them a Net Promoter Score survey, commonly called NPS, you will be able to determine their level of satisfaction, but also their loyalty. This aspect is particularly important, especially when recommending your company to friends and family.

The survey to measure customer satisfaction

Thanks to the sending of a satisfaction questionnaire, you will be able to evaluate the opinion of your customers. After analyzing their answers, you will be able to identify their expectations as well as potential areas for improvement, at all levels (product quality, service, responsiveness, etc.).

The survey to evaluate your customer service

In direct contact with your customers, customer service must be able to provide them with the expected service. Whether it is advice at the time of purchase or after-sales follow-up, your customer service is the first actor of a successful customer experience. In order to improve its performance in terms of customer satisfaction, it is advisable to evaluate it through a satisfaction survey carried out on a sample or on all your customer files.

The case of the B2B survey

Unlike individual consumers, business customers do not yet have the reflex to give their opinion on the quality of the service offered by your company. To find out more about their feelings, but also their satisfaction, you will have to set up a survey aimed solely at your B2B customers. More punctual and generally on the spot, this very targeted satisfaction survey must of course be adapted to professionals. For this type of target audience, you should focus on personalizing your approach as much as possible, which allows you to enhance the value of your contact.

The survey for your market research

The objective of a market study before the launch of a new product or company is, without surprise, to know and analyze the market in question. Among the techniques used for market research, we find the survey. Carried out once or several times, this survey offers you the possibility to collect precise data concerning the consumers’ expectations, but also the potential of the chosen market.