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Lead Generation

Why you should do corporate events?

By July 18, 2019December 1st, 2021No Comments
Why you should do corporate events?

Despite the development of online marketing solutions, consumers have never been more in search of human contact. Physical points of sale still have a great future ahead of them, as they are the only ones capable of immersing the customer in an experience. To push even further this link created between the customer and the brand, companies have an asset: event marketing! Let’s discover 5 reasons to invest in corporate events.

Combine your online and offline strategy

First of all, it is essential to remember that a company must combine several tools within its communication strategy, both online and in-store. Creating events can allow you to make the link between all these actions.

Combining your web marketing strategy with human interaction will create a stronger link with your customers and therefore reinforce your social selling strategy. But let’s go back to basics: events allow you to meet your customers and prospects.

Boost your customer acquisition strategy

Corporate events are an excellent way to get to know your customers and prospects better, and thus integrate them into your customer database. Creating events can therefore enrich your customer acquisition strategy. Indeed, if you propose a registration via a form, you can enrich your customer database with all these new people. Make sure, of course, to obtain their consent for this registration, RGPD obliges.

Also think about following up these new customers, also called “leads” in order to quickly benefit from their interest in your brand. You can contact them by phoning or send them an email thanking them for their presence.

Do direct marketing

Indeed, a corporate event is first and foremost a golden opportunity to meet your customers, exchange with them, but above all to introduce them to your products. When customers have the opportunity to really take your products in hand and test them, they will often keep a strong memory of it.

No middleman, in an event, it is only a moment between you and your customers. Not only an excellent direct marketing tool, events are also a relentless loyalty tool.

Enhance your brand image

The sine qua non for a successful branded event is to take the time to organize it, down to the smallest detail. Your event must reflect your brand: for example, the decoration must be meticulous, the background music must correspond to your brand, etc. Any client present must feel truly enveloped by your brand universe.

You can also take advantage of an event to make your brand known to prospects thanks to the participation of your community, for example by encouraging them to post photos or videos on social networks. You can also invite the local press to immortalize the event and talk about you.

Work on your employer brand

Finally, corporate events can have a positive effect on your recruitment and human resources strategy! Indeed, potential recruits can take advantage of these events to come and meet you and discover the company in a much more informal way than through a classic recruitment process.

But your events can also help you to engage your employees, by making them actively participate and by involving them. You can create a sense of belonging among your employees. You can also capitalize on your events in your internal communication: use the photos and videos of the event in your internal communication, thank the participants, collect feedback, etc. The opportunities are numerous.

The benefits of branded events are numerous! It’s up to you to meet your customers, you’ll see, you won’t regret it.

Solution

Internal Communication

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Solution

Internal Communication

Radically change the way you communicate internally and survey your teams regularly and easily.

Request a demo