Lead generation strategies to adopt during the summer!

Discover the lead generation strategies to adopt during the summer

During the summer, many people think that because of the vacations, business slows down, except for tourism. This is not the case for those who develop lead generation strategies. Summer is an opportunity to approach prospects who have more time to devote to their projects, who are less restricted in their budget and who are often less solicited by the competition during this period. How to proceed to achieve different lead generation strategies during the summer? Our advice.

Setting the lead generation strategy

To develop its business and reach its objectives, a company must generate leads. To do this, a lead generation strategy is necessary to optimize the process and make it successful.

The starting point of the strategy is therefore the objective, which must be precisely determined and meet SMART criteria. Generate leads, of course, but why? Increase your sales? your reputation? expand your catchment area? How, within what timeframe?

Once this point is defined, it is time to look at the target. It is useful to refine it as much as possible and to know it perfectly. Who is your marketing persona or ideal customer? What are their consumption habits? How to approach them and be visible or audible to them? How can you hold their attention? These are all questions to ask yourself, which will help you define the means to implement.

The Lead Generation strategy during the summer can then be established.

Take back your pipeline of old leads

Your prospect file is a gold mine to exploit during the summer. All those quotes sent but not followed up or that did not lead to anything are qualified leads that can already be used. Taking over the pipeline of old leads and taking advantage of the summer to follow up on them is often judicious and can lead to good commercial results.

First of all, the fact that you have already been in contact with a lead allows you to follow up more efficiently. The discovery of the needs that led to the initial proposal has provided useful information, as has a previous follow-up. It allows you to refine your approach during a follow-up, to be better equipped to argue. It will probably be easier to find the motivation to resume the pipeline of old leads than to prospect during the summer period.

Older leads will probably also be more receptive during the summer, because they are more available, and thanks to a more substantiated argument based on previous commercial exchanges, including objections.

Optimize on customer and prospect relationships

Your satisfied customers are your best ambassadors. Your business relationships with them are the perfect opportunity to easily obtain qualified leads during the summer, but also in any season.

A customer who is satisfied with your services will, in most cases, be willing to give you the names of people close to them who might be interested in your products and services and to recommend you to them.

So take the time to ask for referrals from your friends and family, because they will almost never do it on their own. This is a simple, quick and easy way to get leads to contact during the summer. Remember that a lead contacted through a recommendation is much more likely to convert than a non-referred lead. Referral is the best conversion lever.

Drive strategy and marketing processes

The summer calm at the office is also the time to take stock of your sales techniques and pipeline.

Analyzing the processes implemented, the successes, the points of improvement, refining your sales pitch, reinforcing your content management are all necessary actions to effectively manage your lead acquisition, during the summer and after, and to move towards growth hacking. It’s a way to get ahead of the game and to be ready to attack the fall in the best conditions.

Summer is a season not to be neglected to find qualified leads. Deploying your lead generation strategy during the summer often leads to great opportunities.