Find out how to create an electronic mail signature that facilitates contacts
Every day, many e-mails are sent by companies to their prospects and customers. It is a simple and fast way of communication. If the content of the email is often written with care, it is not always the same for the email signature. However, it is an integral part of the message and can be extremely effective in customer and prospect relations. How to create an electronic signature that facilitates contacts according to your objectives? Our advice.
Look after your email signature to perfect your brand image
Neither posts on social networks nor SMS and other applications have been able to dethrone email. It remains the preferred communication tool for companies to address their targets.
The email signature is as important as the content of the message. It is with it that we say goodbye to the recipient and it is important to leave a good impression if we want to establish a long-lasting relationship.
The email signature of each employee conveys the company’s brand image, credibility and professionalism. It is therefore better to take time to refine your email signature and to stand out from your competitors who often do not take advantage of this commercial opportunity.
Transform your email signature into a communication medium
The email signature is not just a way to end your message. It is an opportunity to start a new business relationship or to go further in the one already established with the recipient of the message.
Because the email signature is not a simple institutional communication. In addition to your name and your company logo, it can be considered as a great communication tool, easy to use and visible at a lower cost.
It is a question of taking advantage of e-mails sent by employees to relay communication campaigns, in order to give an incentive character to the e-mails, to engage the contact with a call to action rather than a simple information received in a passive way by the customer or the prospect.
The other advantage of using email as a communication campaign is that the message can be adapted to the target. Sales departments address prospects, while back office departments address customers or suppliers, and HR communicates internally… Each one has its own target, so each one must personalize and target its email signature according to the profile of its recipients.
Personalizing the communication relayed by each employee in his email signature allows you to make your employees ambassadors, facilitating leads and the achievement of company objectives.
Well write his email signature
Writing an email signature that facilitates contact does not require a lot of time, but rigor.
Two key words for the email signature: precise and concise
The email signature should be short, which does not mean that it cannot be rich in useful information for your recipient. Ideally, it is best to keep it to four lines maximum. This is neither too much nor too little to be effective and engaging.
The harmony to create an electronic signature mail
Harmonizing the email signatures of employees helps to establish the visual identity of the company. Because the email signature often integrates an image and colors. It is preferable to control communication by respecting the company’s graphic charter. Signatures that are too original would lose coherence, could destabilize the recipient and call into question the credibility of the company and the employee.
The visual is always very important. Inserting an image in an email signature allows a better visibility and a better memorization of the communicated information.
Contact information
Of course, the email signature must include the contact information. But not all the contact information. The first and last name of the collaborator are the first information to mention. His function and the name, logo or website address of the company are also essential. If necessary, the telephone number can also be mentioned.
Few employees do not include their e-mail address in their electronic signature. However, this information is completely unnecessary here. An e-mail has just been sent to the recipient, so he will necessarily know the sender’s e-mail address.
Social networks in the email signature
Communicating social network sharing icons in an email signature is extremely important. It allows employee engagement. Each employee potentially becomes a communicator. Because social networks are very popular, and no doubt the company communicates regularly, in accordance with its digital strategy. The prospect or customer may want to visit the company’s page for more information.
The Call to Action
Inserting a call to action under an email signature is usually extremely effective, provided that the campaign is well targeted. The rate of lead generation by this means is not negligible, and with very little effort.
There are many ways to insert a call to action: offer a free download on a guide related to the company’s activity, offer a meeting, a contest or a webinar…
Update your email signature regularly
It is essential to communicate up-to-date information to the recipients. It is therefore highly recommended to regularly take a few minutes to check that the email signature is up to date, both in terms of contact information and the communication campaign relayed and the call to action.
Beware of spelling
It is very important to proofread, even on this part. A typo can have serious consequences. It is important to be attentive and to check spelling, syntax and grammar scrupulously.
Every day, dozens of e-mails are sent by each employee of the company. Each outgoing email represents a cost for the company. It is therefore important to make the most of it. Carefully crafting your signature easily opens up commercial opportunities, qualified leads and optimizes the relationship between collaborator, client and prospect.
Solution
External Communication
Enhance your image by having consistent and professional signatures and capitalize on your collaborators’ emails to relay your content.
Solution
External Communication
Enhance your image by having consistent and professional signatures and capitalize on your collaborators’ emails to relay your content.