Your email signature is a real marketing asset

Discover why your email signature is a real marketing asset

It’s hard to deny the power of email marketing. It has been around for a long time and is still one of the most successful forms of marketing in the digital world. But have you ever heard of the email signature? This could be your secret weapon for boosting your email responses, engagement, lead generation and conversions. When used correctly, the email signature can serve as a powerful marketing tool. Indeed, you can offer different types of dynamic, visual and informative content. And this will directly land in the inbox of your contacts, and thus generate more traffic to your website, more subscribers to your newsletter and, of course, more sales.

What are the impacts of your email signatures in marketing and communication?

Each email sent is an opportunity to build brand awareness through the use of a professional and worked email signature. By using them, your contacts are much more likely to remember your brand and your business, which also creates a sense of trust. This is also a recurrence-based principle, so when your recipients repeatedly see your company’s logo in a signature, they end up identifying and recognizing your brand and they will be more likely to respond to you.

A corporate signature also guarantees a level of professionalism to your email communications. Remember that your email signature serves as a digital business card. It must be well designed, comply with brand guidelines and provide important contact information.

Poorly designed and non-homogeneous mail signatures, or emails without signatures, can damage a company’s reputation. Indeed, consistency in your company signatures and in your e-mails strongly impacts the way a customer perceives you.

Tips for creating an effective email signature that reflects your brand

If you do not have a signature email yet and you think it’s time to fix it, here are some tips essential to stand out.

Stay simple and concise

If your email signature is too cluttered or contains a lot of information, your reader may become distracted or overwhelmed. In addition, some companies require the use of a uniform signature for business emails.

Use colors that reflect your visual identity

It is important that the colors correspond as much as possible to your chart. Otherwise, your logo may seem lost or worse, harming your brand image.

Add a CTA with an email banner

Your email signature is not just a tool to share your contact information. It is also a great way to broadcast important messages and calls to action (CTA). All you have to do is add this type of content to your signature as an email banner.

Put a picture, an avatar

If you use a photo in your email signature, it must be a professional image. Use PNG or JPEG images for maximum compatibility and make sure you always compress them.